Black Friday shopping

Black Friday shopping from Wikipedia

The rush all around us on Black Friday is about more than seeking bargains.
More than 60 billion dollars will be spent this weekend by shoppers in what is often a mad dash for bargains.

Surely, we all like to save a few dollars here and there.    But where does this mad rush, the often intense and almost crazed behavior come from?

The desire to hoard, to accumulate “things” is ultimately based on the assumption that our fullest satisfaction comes from senses.

This craving, this desire to fill ourselves with “things” is often a mask, a cover, a recognition that we are hollow on the inside, that there is something in us that is calling out to be fulfilled.

We as humans do have a genuine need to be whole, but it will not come from things.

We can only be whole, become whole, through love.

That craving, however, is often not about things, but an opening in the heart that can only be filled by the love of another that makes us whole, the love of a human being that connects us to the love of God.

This “bargain” is what Rumi writes about:

I would love to kiss you.
The price of kissing is your life.
Now my loving is running toward my life shouting,
What a bargain, let’s buy it.

Now that is a bargain to seek, and find.

Here is to celebrating the holiday season that is about making each day holy,
through love.


  1. I haven’t Christmas-shopped or exchanged presents in more than 25 years and I’ve never missed it. The Holidays are a great idea…until you get to the ugly, wasteful consumerist part.

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